This little nugget of information has helped me keep multiple platforms growing and earning as a solo creator.
A couple of years ago I went to a seminar hosted by a guy called Michael Corcoran who used to be head of social media at Ryanair.
Michael helped the company generate billions of impressions on social media.
The chat was incredible!
One idea that I learnt that has stuck with me ever since is creating a simple folder called ‘banger files’.
If a video does well or goes viral on a platform, it’s a banger!
It’s then stored in the ‘Banger Files’ folder and it reposted again in 3 months time.
As a solo creator this one idea has helped me focus on building a body of work that can be reposted in the future.
The 3 month cycle was something that Michael used at Ryanair but for you that might be 6 months or even a year depending on how much you typically post.
Building up a body of videos that you can repost can save you so much time and energy in the long term, helping you feel less on the content treadmill of having to constantly keep up.
Making more stuff that is timeless and evergreen rather than just following trends and current events.
Stick to this over the long term and it could really help you build momentum and growth.
Give it a try, it’s worked for me!
See you next time…
John
PS - If this helped you in any way, please forward to someone else that it may help. I write these posts to share an honest account of what I’m learning each day as a content creator in the hope that it helps others.