Coming up with good ideas can be a battle at times.

People seem to ask this question a lot.

I use a few different ways to help me brainstorm new ideas but recently I was gifted an idea by simply observing a comment that someone made.

The video did really well.

This is what happened…

I was watching the Man United game, they had just made it through to the Europa League final where they would play Tottenham.

I was sat with someone who supported Arsenal (Tottenham’s biggest rivals) and they said jokingly - ‘Come on UNITED!! I’m now a Man United fan!!!’

That was my idea.

Quite simply “Arsenal Fans getting ready for the Europa League final”

I did a transition of me changing from an Arsenal shirt to a Man United shirt.

It was quick, to the point and very relatable which resulted in a Reel with really high engagement.

VIDEO HERE! https://www.instagram.com/reel/DJ6wU39qiuU/

It’s the same with the comment section of a video.

Comments are a goldmine for ideas. If people are talking about something, it means it resonates with them, making them more likely to watch and share it!

Plus, social media is full of unfiltered, funny, and insightful opinions.

I have dropped an example of this below in my own content where I took the comment directly and made a video around it… Just click on the photo to view 😬

I had never done this before but it worked really well and enabled me to bring the people who watch my videos feel part of them.

If you are stuck for ideas test it out, it might get you thinking differently and pull you out of a creative rut.

I hope this helps!

John

PS - If this helped you in anyway, please forward to someone else that it may help. I write these posts to share an honest account of what I’m learning and facing each day as a video and content creator in the hope that it helps others.